MASAMI - Who are we?

Hi there! Welcome to MASAMI. We are a premium, natural hair care brand that believes everyone deserves healthy hair. Our mission is to provide toxin-free products for all hair types, derived from the hydrating ocean botanical, Mekabu. Our story is one of love, love for our products, our team and our customers. While we are founded in New York City, our inspiration started in the deep ocean waters of Japan.

What is Mekabu?

Mekabu is an ocean botanical that grows in the depths of the ocean off the northeast coast of Japan. It is a nutrient-rich superfood full of minerals, algae and vitamins that, in addition to being edible, provides incredible hydration to reawaken your hair. Ancient Japanese cultures have been using it for centuries and now we are bringing this unique and special ingredient to you.

Our values: Giving back to the Earth, where we source all of our ingredients.

Clean beauty - What does it mean to be a clean beauty brand?

We believe in taking the best of nature and eliminating anything bad. Our formulas are naturally derived, and we source our Mekabu in powder form, directly from Japan, where it is harvested seasonally. We adhere to EU clean beauty standards in all of our formulations.

We believe that when we use a natural resource, we need to replenish it. That’s why we set up The MASAMI INSTITUTE, to help rebalance the ocean ecosystem in northeastern Japan and beyond.

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